Seeking to promote their tactical combat game Duelyst, Counterplay Games turned to Royals & Rogues. After diving into their world, reading lore, and spending hours in-game, we developed a solid understanding of their characters, universe, and vision. The end result was several high quality ads and an animated music piece, all which helped Counterplay Games draw in fans of all sorts and aided in making Duelyst a huge success with thousands of players- ultimately selling to Bandai Namco, a four billion dollar company.

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